You may have heard about the growing trend of video content dominating search results in Google, Bing, and other search engines, but what does this mean for your business? How can you harness the power of video content to help your marketing efforts? While some marketers are still trying to wrap their heads around the idea of video content as a legitimate marketing strategy, there are plenty of companies already reaping the benefits. If you’re not including video content in your marketing plans yet, read on to learn why and how you should start integrating it into your overall digital marketing strategy immediately.
Creating video content and using it to promote your business can seem like an intimidating process if you’ve never done it before. Thankfully, plenty of other online marketers have done this, and you can benefit through the wisdom they gleaned from their successes and their marketing mistakes.
Short Videos are Getting Viral on Social Media
Social media has become a part of our daily lives, so it’s no surprise that video content is dominating search. Short, user-generated videos are getting thousands of views on social platforms. Think about how many times you’ve watched a video in its entirety from your Facebook feed alone. Not only do these posts grab attention, but they also keep viewers on your page longer.
You Can Repurpose Videos across Multiple Channels
Uploading videos to YouTube is just one way to get in front of your audience. You can also repurpose videos on other social media channels, your website, email marketing campaigns, and television. Many businesses are shifting focus away from text-based content because consumers expect more visual material online. Start thinking about how you can leverage video for your business—it’s not as expensive or complicated as you might think!
Videos Increase Conversions
Video continues to dominate search results. Over time, videos will become even more important than text in terms of search engine optimization, meaning that you should use video to help drive traffic to your website. If you’re still using text-based content for your site’s landing pages, it’s time to switch over; get creative with short videos that focus on selling a product or service.
Video Content Gains More Traffic
Video marketing is one of those things that consistently comes up in any discussion about online marketing. But why? It’s more complicated than it appears on its surface, but there are two big reasons: Video content has a higher conversion rate than other mediums. Users are more likely to buy a product after watching a video about it. In addition, videos can be syndicated easily across different platforms (Facebook, Twitter, LinkedIn, Pinterest). Videos generate more traffic than anything else.
Better User Experience
Video content is by far more engaging than other mediums. It’s also easier to consume because it doesn’t require any action from users (you just sit back and watch). According to recent research reports, customers are way more likely to remember your brand after watching a video than if you were simply going with text or photos.
So, what are you waiting for? If a picture can tell a thousand words, a video can convey at least a million. Include video marketing in your digital marketing strategy now and start seeing better results for your business online.
