Many businesses believe that the only way to optimize their website and generate more traffic is to resort to black hat SEO techniques like keyword stuffing, link farms, or cloaking. While these methods may boost your web traffic in the short term, they can also lead to your website being banned from search engines in the long run. Here are some tried-and-true white hat SEO techniques that will boost your traffic and put you on the right track toward long-term success.
Prioritize Mobile Experience:
The mobile audience is growing by leaps and bounds. In fact, more than 50% of searches on Google and other search engines are done from a mobile device. It’s no surprise, then, that ranking well for mobile users is critical to a site’s success in 2022. If your website isn’t optimized for mobile devices, you could be missing out on a lot of traffic. To avoid falling behind your competitors, make sure your site looks great and loads quickly on all platforms.
Focus on Core Web Vitals:
There are certain metrics that can improve the page experience for users.
- The first is your website’s load time. If your page takes more than 3 seconds to load, you will start losing visitors quickly. Make sure your web developer has optimized your website for speed and that it doesn’t have issues with page-load times.
- Secondly, make sure your site is mobile-friendly. Google has been pushing its mobile search engine heavily in recent years, so make sure all pages can be viewed properly on a smartphone or tablet.
- Finally, make sure you have a strong internal linking structure (one that makes sense both logically and visually) so users can easily navigate around your site.
Don’t Ignore User Experience UX:
User experience (UX) encompasses all aspects of how a user interacts with your website, from your homepage and search engine optimization strategy, to your site’s content and social media engagement. In some ways, you can think of UX as everything that happens once a visitor arrives at your site. If visitors don’t stick around or come back later on, it could be because they didn’t have a great experience while they were there.
Have a Well-Planned Content Marketing Plan:
A good content marketing plan is an amalgamation of blogs, images, infographics, and videos. All of these pieces work together in creating a balanced strategy that will lead your website to success. If you want visitors coming back again and again, fresh content is a great way for them to do so. The more valuable information you provide, not only will you get more traffic but will increase your search rankings as well.
Optimizing your website for search engines like Google, Yahoo and Bing might seem intimidating at first, but it doesn’t have to be! White hat SEO is the best approach because it focuses on creating high-quality content while keeping the rules of search engine optimization in mind.