Category Archives: SEO

You may have heard about the growing trend of video content dominating search results in Google, Bing, and other search engines, but what does this mean for your business? How can you harness the power of video content to help your marketing efforts? While some marketers are still trying to wrap their heads around the idea of video content as a legitimate marketing strategy, there are plenty of companies already reaping the benefits. If you’re not including video content in your marketing plans yet, read on to learn why and how you should start integrating it into your overall digital marketing strategy immediately.

Creating video content and using it to promote your business can seem like an intimidating process if you’ve never done it before. Thankfully, plenty of other online marketers have done this, and you can benefit through the wisdom they gleaned from their successes and their marketing mistakes.

Short Videos are Getting Viral on Social Media

Social media has become a part of our daily lives, so it’s no surprise that video content is dominating search. Short, user-generated videos are getting thousands of views on social platforms. Think about how many times you’ve watched a video in its entirety from your Facebook feed alone. Not only do these posts grab attention, but they also keep viewers on your page longer.

You Can Repurpose Videos across Multiple Channels

Uploading videos to YouTube is just one way to get in front of your audience. You can also repurpose videos on other social media channels, your website, email marketing campaigns, and television. Many businesses are shifting focus away from text-based content because consumers expect more visual material online. Start thinking about how you can leverage video for your business—it’s not as expensive or complicated as you might think!

Videos Increase Conversions

Video continues to dominate search results. Over time, videos will become even more important than text in terms of search engine optimization, meaning that you should use video to help drive traffic to your website. If you’re still using text-based content for your site’s landing pages, it’s time to switch over; get creative with short videos that focus on selling a product or service.

Video Content Gains More Traffic

Video marketing is one of those things that consistently comes up in any discussion about online marketing. But why? It’s more complicated than it appears on its surface, but there are two big reasons: Video content has a higher conversion rate than other mediums. Users are more likely to buy a product after watching a video about it. In addition, videos can be syndicated easily across different platforms (Facebook, Twitter, LinkedIn, Pinterest). Videos generate more traffic than anything else.

Better User Experience

Video content is by far more engaging than other mediums. It’s also easier to consume because it doesn’t require any action from users (you just sit back and watch). According to recent research reports, customers are way more likely to remember your brand after watching a video than if you were simply going with text or photos.

So, what are you waiting for? If a picture can tell a thousand words, a video can convey at least a million. Include video marketing in your digital marketing strategy now and start seeing better results for your business online.

4 Ways Google Reviews Benefit Businesses

Most customers or online shoppers these days read through reviews before deciding to make a purchase. Customer reviews have always had a huge impact on one's purchasing decisions. That said, any business should focus on garnering real and honest...
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Why Every Business Needs a Google My Business Listing

Google My Business (GMB) has emerged as one of the most sought-after features used by customers to discover local businesses such as a pizza place or a clothing store. Realizing how popular this has become, more and more businesses are utilizing the power of GMB listings lately to let potential customers find them. It’s by far the fastest way to improve your business exposure in Google search at no cost! Here’s what you need to know.

Google My Business – What is it?

GMB is Google’s free marketing tool that lets companies promote their business/store both in Google Search and Google Maps. With this tool, businesses can simply create a listing containing information such as the store name, address, website, working hours, and phone number. It’s essentially free marketing!

Customers searching on the web will easily discover your store based on what they’re searching for. If, for instance, you own a restaurant and have a GMB listing for it, users searching the term “restaurants near me” will find your business within a list of all the other restaurants in the location. GMB listings are displayed on top of SERPs, thus tremendously improving the visibility of your business.

4 Ways GMB is Useful for You

    • Advertising: Your potential customers get to learn more about your business, as you share important information including your working hours and address. Besides contact details, you can also regularly post updates and photos to your listing for promoting discount sales, news, and more.

 

    • Answer Customer Queries: Customers can easily reach out to you directly with the messaging feature that Google recently introduced. You can answer customer queries in real time via chat. This is optional, but works great for attracting new customers or improving existing customer relations.

 

    • Better Sales & Traffic: A GMB listing certainly improves your sales and traffic. Customers trust GMB listings as they’re displayed only after multiple verifications. If you have an online store, more people would visit your site via GMB. Don’t forget to contact the SEO experts for optimizing your website and improving sales.

 

    • It’s Free: As mentioned above, creating a GMB listing is free advertising for businesses. Your potential customers can find you easy and fast. The only other way to promote your business on top of SERPs is with Google Ads, for which you need a budget.

 

How to Use GMB?

When creating a new GMB listing for your business, it must be verified for authenticity. Post successful verification, it will be displayed on Google search and maps. Make sure to optimize your listing by including the relevant details. Enabling customers to post reviews about your service also helps.

Harness this powerful tool to improve your brand presence with ease! If you need assistance in creating or optimizing GMB listings for your store, get in touch with an SEO professional right away.