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Google My Business (GMB) has emerged as one of the most sought-after features used by customers to discover local businesses such as a pizza place or a clothing store. Realizing how popular this has become, more and more businesses are utilizing the power of GMB listings lately to let potential customers find them. It’s by far the fastest way to improve your business exposure in Google search at no cost! Here’s what you need to know.
GMB is Google’s free marketing tool that lets companies promote their business/store both in Google Search and Google Maps. With this tool, businesses can simply create a listing containing information such as the store name, address, website, working hours, and phone number. It’s essentially free marketing!
Customers searching on the web will easily discover your store based on what they’re searching for. If, for instance, you own a restaurant and have a GMB listing for it, users searching the term “restaurants near me” will find your business within a list of all the other restaurants in the location. GMB listings are displayed on top of SERPs, thus tremendously improving the visibility of your business.
When creating a new GMB listing for your business, it must be verified for authenticity. Post successful verification, it will be displayed on Google search and maps. Make sure to optimize your listing by including the relevant details. Enabling customers to post reviews about your service also helps.
Harness this powerful tool to improve your brand presence with ease! If you need assistance in creating or optimizing GMB listings for your store, get in touch with an SEO professional right away.